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For Immediate Release August 31, 1999
Danni's Hard Drive (www.danni.com), a leading adult internet site, and Trimark Pictures, a leading independent producer and distributor of motion pictures, have entered into a groundbreaking partnership to promote Trimark's release of the unrated, controversial French art film, ROMANCE. Danni's Hard Drive (DHD) has agreed to show an exclusive, unedited trailer of ROMANCE on its website. This marks the first marriage of an adult internet site teaming with a film company to promote a mainstream film release and represents a breakthrough in the way mainstream entertainment companies view adult content providers. According to Dennis O'Connor, Sr. VP of Theatrical Marketing for Trimark, "Danni's Hard Drive offers Trimark a unique opportunity to present our marketing message to our target, adult audience, on a mass level, without any creative compromise or censor." The trailer will be available on DHD starting September 1, 1999. Says Danni Ashe, the creator and star of Danni's Hard Drive, "ROMANCE is an amazing, frank view of one woman's sexual journey. Danni's is proud to offer Trimark an alternative way to reach its audience for this provocative, groundbreaking film." Danni's Hard Drive will also create a unique ROMANCE banner for the DHD homepage, and a custom webpage to highlight the film for DHD visitors. This is extremely valuable real estate, given the massive audience that Danni's Hard Drive enjoys (8,000,000 hits daily) and the fact that DHD accepts no commercial advertising. Set for release in New York City on September 17 and Los Angeles on October 1, ROMANCE has already created a major sensation in Europe for it's explicit sexual content, heretofore unseen in a major, mainstream production. In the United States, early screenings of the film have won high praise from critics at Vogue, Harper's Bazaar and Gear. Trimark Pictures had previously announced that it had elected not to have "Romance" rated by the MPAA, indicating its desire to show the film as the director, Catherine Breillat intended. Danni's Hard Drive can be found at www.danni.com and the official ROMANCE website can be found at www.tasteromance.com.
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