LOS ANGELES – Jan. 24th, 2001 – Danni Ashe, who recently made headlines worldwide when she received the Guinness World Record for “Most Downloaded Woman”, is set to raise eyebrows once again this weekend with the broadcast of ‘Boob Bowl III’ - commemorating the third year of Ashe's special brand of 'Cleavage Convergence'. Despite recent closures of other well-known Internet studios, Ashe continues to successfully stage profitable content offerings year after year including her annual Super Bowl themed event, the Boob Bowl.

“I’ve always taken a slow, steady approach with my business. We have to be profitable every day and therefore don't embrace money-losing projects. If the Boob Bowl wasn’t a profit center, we wouldn’t do it. I feel that companies like D.E.N., Pseudo and Pop failed to make broadcasting profitable for several reasons, including spending money they couldn’t recoup and not managing to produce content that people were willing to pay for. We’re not making that mistake,” said Ashe.

Boob Bowl III, a completely unscripted, four-hour live broadcast described as the “Sexiest Super Bowl party in America” is without a doubt Ashe's most ambitious project to date.

“A number of reports suggest that people watch TV and surf the Internet simultaneously, so we've decided to produce a show that compliments the network broadcast rather than competes with it. On Sunday, January 28, at 3:00 p.m. PST, fans can visit Danni.com and see Boob Bowl III, a live, models-only Super Bowl party with a sexy anything-might-happen edge."

Using her own privately owned broadcast facility in Los Angeles and the company's proprietary streaming technology, ‘DanniVision’, Ashe is managing to keep quality high and costs reasonable. A solid technology infrastructure allows Ashe to produce over 17 hours of Internet programming a month, all of which pays for itself. Ashe is one of the preeminent female Internet CEO’s and has been featured on the front page and covers of such American media institutions as The Wall Street Journal, USA Today, The Industry Standard and eCompany Now, as well as in the pages of Time, U.S. News and World Report, Yahoo! Internet Life, numerous other newspapers and magazines, television and radio. She has testified before Congressional committees regarding Internet issues and spoken worldwide on streaming technology, marketing and convergence. Danni.com, a soft adult content entertainment site, is owned and operated by Danni Ashe. Created by Ashe herself in 1995 with $8,000 worth of computer equipment and a crash study in the HTML Manual of Style, the site and its creator have been the focus of numerous articles focusing on the fact that she and the popularity of her site provide one of the few web-based business models for profitability.

CONTACT: Samuel Agboola, (310) 258-0930